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An exclusive interview with Wang Jinlong, Chairman of Starbucks China

An exclusive interview with Wang Jinlong, Chairman of Starbucks China

Mr. Wang Jinlong, president of Starbucks China, a well-known global coffee brand, came to Shenzhen to attend the third Shenzhen Summit of China Entrepreneur Forum. After the meeting, the reporter conducted an exclusive interview with Wang Jinlong. Wang Jinlong is gentle and gentle as the global vice president of Starbucks, which has been named the brightest star brand by BusinessWeek and a Fortune 500 company.

2015-04-09
The profit logic of coffee selling coffee or selling lifestyle

The profit logic of coffee selling coffee or selling lifestyle

On Saturday afternoon, in heavy traffic in Hebei Province, through the transparent floor-to-ceiling glass, families in twos and threes of coffee could be seen sitting around the table or chatting leisurely, or drinking drinks and eating muffins. This is rare at Starbucks, as well as Pacific Coffee and COSTA. Two years ago, Man Coffee opened its first store in Beijing, and then as stores opened everywhere, it seemed to be so popular.

2015-01-21
The price of boutique coffee beans is the best.

The price of boutique coffee beans is the best.

After three years of falling prices, the 2014 market has finally brought a glimmer of light, but there is one area in the coffee market that has always been able to maintain reasonable prices and is not affected by the commodity cycle: boutique coffee beans.

2014-05-27
The crisis of eliminated instant coffee Nestle coffee

The crisis of eliminated instant coffee Nestle coffee

McDonald's sells coffee, KFC sells coffee, Haagen-Dazs sells coffee, even clothing brand attachment has opened a cafe of the same brand, and Starbucks is still desperately expanding. As a result, Nestl é, the largest brand in the Chinese instant coffee market, destroyed hundreds of tons of instant coffee near its expiration date at a coffee factory in Dongguan in January and February this year. The appearance of Nestl é China Public Relations Department

2015-03-05
International Coffee Dream

International Coffee Dream

Coffee with unique taste buds, exquisite French pastries, elegant storefront decoration, and the second generation of entrepreneurs returning from studying abroad, Aix Coffee has become famous in these labels. Aix Coffee, which started in Shenzhen, has 12 stores in southern China in just five years, and will expand by 30 in 2014. Zhou Jianwei, as a second-generation entrepreneur, has been honed for five years.

2014-06-10
Overseas tea industry experts remind: Chinese tea should guard against the threat of coffee

Overseas tea industry experts remind: Chinese tea should guard against the threat of coffee

At the second Tea Industry Conference held recently, a number of overseas experts warned that Chinese tea should pay attention to the threat from coffee. Although China is a big tea drinker, coffee consumption has grown rapidly in recent years, increasing by about 15% a year. The same is true of South Korea, where coffee consumption has grown by 19.2% a year over the past few years. The main consumer of coffee is 2030 years old.

2015-10-09
Starbucks Diaoguang Man Coffee: the tripod is dominated by or.

Starbucks Diaoguang Man Coffee: the tripod is dominated by or.

China's current per capita annual coffee consumption is 5 cups, which is far lower than the annual per capita level of about 300 cups in Japan and South Korea, and the world average is about 240 cups. However, China's coffee consumption continues to grow at an annual rate of 15% to 20%, and is becoming the most potential coffee consumer in the world. At present, there are local, European, American and Korean departments in the Chinese market.

2015-01-27
Boutique coffee beans stand out

Boutique coffee beans stand out

According to Taiwan media reports a few days ago, the price of coffee beans has finally taken a turn for the better in 2014 after falling for three years in a row, but in many coffee bean markets, only one block of boutique coffee beans can maintain a reasonable price and is not affected by the commodity cycle.

2014-06-10
Taiwan coffee tested positive for ochratoxin official clarification: it does not exceed the EU standard.

Taiwan coffee tested positive for ochratoxin official clarification: it does not exceed the EU standard.

According to a report in Taiwan's "Dongsen News," Taiwan's "Consumer Security Office of the Executive Yuan" recently announced four coffee products on the market, which have not been found to be excessive, but may cause kidney failure.

2014-06-18
The share price has risen sevenfold in three years. Starbucks cooks Golden Coffee.

The share price has risen sevenfold in three years. Starbucks cooks Golden Coffee.

Despite a two-week correction in US stocks, the share price of Starbucks, the world's largest coffee and beverage retailer, bucked the trend, reaching an intraday high of $61.98 on Friday and closing at $61.67. once again set an all-time high for intraday and closing prices. Starbucks shares have risen 27.5% year-to-date, compared with the company in 2008.

2014-06-26
Statistical Analysis report of Coffee consumption in China in 2014

Statistical Analysis report of Coffee consumption in China in 2014

According to the statistics of authoritative departments, at present, the annual growth rate of coffee consumption in China is 10% and 15%.

2014-05-29
How big is the market for cafes? Express Hotel should also be involved in 7 days.

How big is the market for cafes? Express Hotel should also be involved in 7 days.

Guide to Ka Xiang: in the increasingly mature domestic coffee market, all enterprises want to get involved in the coffee industry and get a piece of the pie. Watching the coffee accompany you and finally withdraw quickly because of mismanagement, why do entrepreneurs still go to this circle? Let's see what the chairman of Express Hotel says. As Platinum Tao Group, which has the largest number of hotel brands in China and focuses on experiencing consumer innovation, it began in October last year.

2015-09-12
Coffee shop research report: research on the competition pattern and investment strategy of coffee shop industry in 2013-2017

Coffee shop research report: research on the competition pattern and investment strategy of coffee shop industry in 2013-2017

In the past decade, coffee shops have sprung up in the streets of major cities in China, especially with the entry of Starbucks, Shangdao and other large enterprise groups, the market is showing a lively scene. Coffee consumer groups are gradually growing, coffee culture is gradually taking shape in inland cities, and the domestic coffee consumption market continues to expand every year. Although the current country

2014-05-11
Ten questions about Coffee Wang on the left Bank of Sena

Ten questions about Coffee Wang on the left Bank of Sena

[reporter]: Hello, Mr. Wang, we know that Senna left Bank International Catering Management (Beijing) Co., Ltd. was established in 2005. could you first tell us about the development of this brand on the left bank of Sena? [a]: the first store on the left bank of Sena dates back to 200 years ago, the cafe on the left bank of the Seine adjacent to the Rue Saint-Germain in Paris, from the industrial period in the early 18th century.

2015-04-09
The Kopi Luwak counterattack became the highlight of the coffee market ushered in the perfect counterattack after the trauma of the new rival.

The Kopi Luwak counterattack became the highlight of the coffee market ushered in the perfect counterattack after the trauma of the new rival.

With the popularity of the third wave of coffee culture around the world, the number of urban coffee chains in China shows a blowout trend. Among them, Kopi Luwak, which is recognized as the most expensive coffee in the world, is gradually entering the Chinese market.

2015-12-28
The trend of Coffee in China the Chinese coffee market is expanding at a rate of more than 30% a year.

The trend of Coffee in China the Chinese coffee market is expanding at a rate of more than 30% a year.

According to the China report Hall, coffee shops have sprung up in the streets of major cities in China in the past decade, especially with the entry of Starbucks, Shangdao and other large enterprise groups, the market is showing a lively scene. We can find that the consumer group of coffee is gradually growing, the coffee culture is gradually taking shape in inland cities, and every year the domestic coffee

2015-03-16
How to open a successful coffee franchise?

How to open a successful coffee franchise?

In 2014, the catering market is still hot. Many investors encounter some problems on the way to start a business, so entrepreneurs need to think from many aspects if they want to work with the Imperial Palace project to better create business opportunities in this industry. Nowadays, there are all kinds of coffee shops and the competition is fierce. So how to open a successful coffee shop franchise? People in the industry think

2015-04-08
Analysis of China Coffee Franchise Market in 2014

Analysis of China Coffee Franchise Market in 2014

After entering the 21st century, the rapid growth of China's economy, the continuous improvement of people's quality of life, the increasing diversification of drinks, coffee gradually linked with fashion and modern life have led to a rapid increase in coffee consumption, forming a huge consumption potential market.

2015-08-18
How to open a coffee shop? How much does it cost to open a coffee shop?

How to open a coffee shop? How much does it cost to open a coffee shop?

Tip 1: choose shops located at transportation hubs according to local conditions, mainly dealing with daily necessities or low-priced, easy-to-carry consumer goods. Shops located near residential buildings should mainly deal in comprehensive consumer goods. Shops located near the office building should be mainly engaged in culture and office supplies, and the grade of goods should be relatively high. Shops located near the school should use the classics.

2015-11-04
How to choose the location of a small coffee shop

How to choose the location of a small coffee shop

How to choose the location of a small coffee shop Coffee as a synonym for fashion and trend, fast drinks have rapidly occupied the middle and high-end beverage consumption market in recent years.

2015-09-12
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